Social Media Influencers
When it comes to marketing through social media in 2016, when the article is from I think using influencers was the way to go. While I personally do not like any of those influencers and probably would not buy one single product they tried to sell if I were young and naive maybe I would have. Certain up and coming influencers now often have a lot more honesty and while they may not be working with specific brands one post can cause a frenzy to sell a singular product out without the company even doing anything. This type of marketing while extremely intelligent can also go very poorly. For example if the product being sold is awful and you have a huge influencer sharing it, if everyone hates it that person one loses credibility but they also most likely want give the company a chance ever again. When something like this happens especially to millions of people it results in scandals and both influencers and companies having to release apologies and...